L-R-G TO ENTER WOMEN'S URBAN MARKET WITH LUXIRIE.(Lifted Research Group Inc. launches women's line for spring called Luxirie )

Publication: WWD

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COPYRIGHT 2005 Fairchild Publications, Inc.

Byline: Khanh T.L. Tran

LOS ANGELES -- L-R-G, the men's label spanning the skateboard and hip-hop markets, is starting a women's line for spring called Luxirie that it hopes to position between urban brand Baby Phat and designer label Marc Jacobs.

"We are bringing some high-fashion styling and fabrications into the Baby Phat market," said Robert Wright, who cofounded Luxirie's parent company, Lifted Research Group Inc., in 1999 with Jonas Bevaqua. "Offering a luxury type of product [for example, $550 jeans at retail coated with Swarovski crystals on the back pockets, waistband and belt loops]...

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