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L-R-G TO ENTER WOMEN'S URBAN MARKET WITH LUXIRIE.(Lifted Research Group Inc. launches women's line for spring called Luxirie )
Byline: Khanh T.L. Tran
LOS ANGELES -- L-R-G, the men's label spanning the skateboard and hip-hop markets, is starting a women's line for spring called Luxirie that it hopes to position between urban brand Baby Phat and designer label Marc Jacobs.
"We are bringing some high-fashion styling and fabrications into the Baby Phat market," said Robert Wright, who cofounded Luxirie's parent company, Lifted Research Group Inc., in 1999 with Jonas Bevaqua. "Offering a luxury type of product [for example, $550 jeans at retail coated with Swarovski crystals on the back pockets, waistband and belt loops] in the women's urban market is what is going to allow Luxirie to stand out from the competition."
Lifted Research is getting into the women's business as urbanwear is becoming more sophisticated, with female shoppers demanding more fashion items such as gauchos, capris and shrugs, said Lou Ann Bett, division president for D.e.m.o., the urbanwear chain owned by Pacific Sunwear of California Inc.
"The overall aesthetic of urbanwear is changing," she said.
- USPTO Issues Trademark LUXIRIE to Lifted Research Group for Jewelry
- News wire article from: US Fed News Service, Including US State News September 18, 2009 700+ words
ALEXANDRIA, Va., Sept. 18 -- Lifted Research Group Inc., Irvine, Calif., has been issued the trademark LUXIRIE (Reg. No 3681542) by the USPTO. The trademark application (serial number 78724726) was filed on Oct. 1, 2005 and was...
- LRG; AN UNCONVENTIONAL TOUCH SPELLS SUCCESS FOR THIS DUO.(Jonas Bevacqua and...
- Magazine article from: Daily News Record Pallay, Jessica December 10, 2007 700+ words
...The Lake Forest, Calif.-based LRG (which stands for Lifted Research Group) raked in $175 million in sales this year, up from...alone-last year the company launched a juniors' line, Luxirie, aimed at the LRG guy's female counterpart. Also fast...
- NO ROOM FOR LETHARGY AT L-R-G; LIFTED RESEARCH GROUP PASSIONATELY PROMOTES THE...
- Magazine article from: Daily News Record ERWIN, JOEY October 16, 2000 700+ words
...similar passions, Robert Wright and Jonas Bevacqua joined forces in 1999 to elevate their passions through apparel -- Lifted Research Group (L-R-G). Located in the heart of the skate community in Orange County, L-R-G has had a chance to thrive...
- THE PULSE OF URBANWEAR SLOWS IN CHICAGO.
- Magazine article from: WWD Wilson, Beth October 18, 2005 700+ words
...terms of exhibitors, the Merchandise Mart's Schedler said. One new line, Luxirie by LRG, was well received, said Matthew Zimbric, West Coast sales rep for Luxirie. But he added that some customers were initially perplexed by the label...
- ASR MIXES SEASONS, LOOKS.(ASR Trade Expo here)
- Magazine article from: WWD Tran, Khanh T.L. Vesilind, Emili January 31, 2007 700+ words
...from Rip Curl and a wide-leg denim trouser from Roxy. Plus, denim overalls were among the top sellers at L-R-G's Luxirie and Split. Tunic-length tops, jackets and dresses continued to sell well. Rvca proffered long V-neck sweaters in dark...
- DENIM DIRECTORY [PART 5].(Directory)
- Magazine article from: Daily News Record August 13, 2007 700+ words
...s market, LRG has become a mainstay in skate and streetwear stores. Thanks to last year's launch of its sister label, Luxirie, LRG's logo now adorns the backs (and behinds) of just about every trendsetting teen. After adding its fourth fit, Straight...
- High Fashion and Hot Latin Music on MTV Tr3s Fashionista.
- Press release article from: PR Newswire August 1, 2008 700+ words
...Carlos Santana - footwear Republica - eyewear Cosa Nostra Christian Audigier Marc by Marc Jacobs Paco Chicano LRG Splendid Luxirie Ella Moss H&M Steve Madden - shoes I.N.C Kenneth Cole - shoes & apparel Puma - shoes & apparel CONTACT...
- Limited Edition T-Mobile Sidekicks Debut, Diane von Furstenberg and L-R-G Help...
- Press release article from: Business Wire October 13, 2006 700+ words
...von Furstenberg and streetwear giant Lifted Research Group (L-R-G) to create the...names Co Diane von Furstenberg and Lifted Research Group. Packed with the same great...Diane's signature hot-pink lips. Lifted Research Groups' slogan is simple, "underground...
