THE OUTSOURCING INNOVATION (Bharti TeleVentures has outsourced a majority of its customer service call centres to four global BPO companies).

(From India Business Insight)

Bharti TeleVentures has announced a deal with four global BPO companies for outsourcing a majority of its customer service call centres. The four companies are Hinduja TMT (HTMT), MphasiS, IBM Daksh and Teletech India.

Bharti, with a total telecom subscriber base of 12.7 million as of 31 May 2005 and with a 60-percent annual growth in its subscriber base, had a difficult time managing its customer care centres without sacrificing focus on its core role of constant innovation for more customers.

Hence, the company wanted to outsource the centres with global companies who could scale along with itself and bring in …