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Beauty By Numbers.(Lipstick)

Allure

| October 01, 2005 | COPYRIGHT 2005 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Beauty By Numbers

Itis one of the most commonly shoplifted items, and the makeup we are least likely to leave home without. Lipstick has left its mark on women (and men) for more than 5,000 years. The numbers that make us pucker up: oPATRICIA TORTOLANI

70,000: Number of beetles necessary to yield one pound of the carmine dye used by Cleopatra to paint her lips.

1880: Year in which Guerlain introduced the first commercially successful lipstick, a pomade of grapefruit mixed with butter and wax.

1905: Year in which Freud first wrote about phallic fixation.

1915: Year in which lipstick was first sold in oblong metal tubes.

58: Percentage of women who owned at least one tube of lipstick in 1938.

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