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COPYRIGHT 2001 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
Oh no, not T-shirts, again," said a distributor, when asked what was new with that humble garment. "I've tried not to use T-shirts for the last three years and they just don't seem to go away. My customers seem to love them, no matter what I say."
Another distributor in a neighboring city had a distinctly different response. "Oh my God," she screamed, "I just love those things! My wearables sales this year are up almost 60 percent and my T-shirt sales are up over 100 percent! Where were these things a year ago?"
What caused the difference between the two similarly sized distributorships was entirely attitude. Also, having the ability to look at the familiar and see the new and exciting. Having a strong desire to make money doesn't hurt, either. Modern day T-shirt sales begin with the question, "What are you trying to accomplish?" The answer to that question can frequently bring a T-shirt to the forefront as the solution of choice.
Cindy Kuerston, owner of BJ Enterprise "Promotional Products & Marketing Solutions" in Tulsa, Okla., is a good example of a distributor doing...
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