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The NFL needs L.A. (Remote Patrol).
Some of my best friends live in Los Angeles. None of them is clamoring for the NFL to return. I'm trying to find support for their cause, maybe stats showing how transferring a franchise to the second-largest swap meet is bad for business, or viewers. I'm still looking.
Just the facts, ma'am: L.A. has 5.3 million TV households, constituting 5 percent of Nielsen's world. NFL games are higher-rated in markets with franchises, from the Jets' 11.0 hometown rating last season (marginally above the national average for all cities) to the Packers' 41.4. In 2001, NFL games in L.A. averaged 9.3. In 1994, the last time the Rams and Raiders had corporate headquarters in SoCal, NFC games averaged 13.2; AFC, 14.3.
Presumption: If L.A. gets a team, no matter which or when, local ratings will improve. Both the CBS- and Fox-owned-and-operated stations are keen on the idea, as should be the struggling mother networks, cable operators, butchers, bakers and candlestick makers. What's good for the Nielsens is good for America.
Yet my Angeleno homeboys won't be rolling out the welcome wagon. They just keep a-chanting that mantra: The NFL needs L.A. more than L.A. needs the NFL.
They remember the last days of the Rams and Raiders, and the justifiable apathy. Being force-fed mediocre or icky-poo teams. Non-sellouts. ...
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