How Two CUs Are Getting Members To Use New Technologies.

Publication: Banking Wire

Publication Date: 23-DEC-02

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Though one is a $23-million CU and located in a semi-rural area, and the other is $2.3-billion in assets and located in Southern Calfiornia, these two credit unions wield creative flair-and free giveaways-to get members actively using new technologies.

As CUs continue to beef up electronic channels in efforts to reduce employee costs and increase value to members, they face a recurring problem-members aren't always savvy enough or interested enough in actually using the products.

Both Clermont County Teachers' FCU, with its 3,400 members, and Wescom CU, with 180,000 members, shared with The Credit Union Journal some imaginative solutions to the perennial problem. According to...

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