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Aikman: the hair apparent. (Remote Patrol).

The Sporting News

| September 02, 2002 | COPYRIGHT 2002 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

John Madden shuffling off to Monday Night Football really, really rocked the NFL announcing industry. You can tell because Troy Aikman has a Mohawk on his head.

Appearing in costume in promos is one of the responsibilities in filling Maddens shoes on Fox's A-team (whoops, one shoe; Cris Collinsworth is "co-lead analyst"). "This is Fox's approach," Aikman says, with just a touch of bemusement.

The new approach to best-in-the-biz broadcasts--a generation was reared on Pat Summerall-`n'-Madden doing NFC biggies Sundays at 4--is a threesome, starring Aikman, Collinsworth and Joe Buck's play-by-play. Fox's hand, of course, was forced by the MaddenCruiser leaving town. Which begat a chain reaction at all the networks, and after reaching critical mass, most game-announce combos and every studio show's talent had been at least superficially recast, whether they needed to be or not.

Fox's gambit is riskiest. Adding Collinsworth meant subtracting from Fox NIL Sunday, a cash cow. Fox's A-team gamers will be the youngest in networkdom. They form the most intriguing trio since Cosell-Meredith-Gifford (Aikman is cast as Don Meredith, down to the twang and Big D-pedigree). But Buck and Collinsworth didn't even spend all of last season in the booth, and Aikman is just a sophomore. At this stage of his career, Madden was an F-teamer. Would you have given these guys keys to the car, with billions in rights fees and the NFL's consistently highest ratings at stake?

I ...

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