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AccessMyLibrary    Browse    N    New Media Age    NOV-02    CJ signals end of affiliate model in revival of CPM.(Commission Junction )(Brief Article)

CJ signals end of affiliate model in revival of CPM.(Commission Junction )(Brief Article)

Publication: New Media Age

Publication Date: 28-NOV-02

Author: Dillabough, Chris
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COPYRIGHT 2002 Centaur Publishing Ltd.

Commission Junction has sounded the death knell for the affiliate marketing network model this week. It restructured its offering to offer advertisers the chance to pay Web sites on a CPM basis - a model it once derided for ripping off advertisers.

Launched as a reaction to the post-boom...

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Source: CJ signals end of affiliate model in revival of CPM.

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