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Don't Blame Joe Camel.(smoking among youth and the advertising campaign of Camel brand cigarettes)(Brief Article)
Don't Blame Joe Camel John E. Calfee, "The Historical Significance of Joe Camel" in Journal of Public Policy & Marketing (Fall 2000), American Marketing Association, 311 South Wacker Drive #800, Chicago, Illinois 60606.
In the early 1990s, anti-tobacco, activists targeted R.J. Reynolds "Joe Camel" campaign, which ran from 1988-97. Using internal company documents obtained through lawsuits, R.J. Reynolds was accused of using the cartoon-like camel to persuade minors to start smoking. Calfee, a resident scholar at the American Enterprise Institute, finds the available data "provide no reason to associate the Joe Camel advertising campaign with increased smoking."
Studies by the University of Michigan and the Department of Health and Human Services show that smoking by 18- to 24-year-olds stayed relatively flat until 1992, four years into the Joe Camel campaign. Then the number of smokers in this age group rose by about 5 percent until 1997. Then it began to decline. But similar trends took place during the same period in Canada, where Camel is not a brand, ...
- Joe Camel on FTC's hit list: Protecting children is goal.(A)
- Newspaper article from: The Washington Times Kline, Alan May 29, 1997 700+ words
...J. Reynolds Tobacco Co. from using Joe Camel, the company's ubiquitous pitchman...that the depiction of the cartoonish Joe Camel in magazines and on billboards has directly led to more teen-age smoking. "Joe Camel has become as recognizable to kids as...
- Surgeon General's attack on Joe Camel may only add smoke to the fire....
- Newspaper article from: Knight Ridder/Tribune News Service Grady, Sandy February 25, 1994 700+ words
WASHINGTON _ It's Doc Elders vs. Joe Camel in a shootout at Nicotine Gulch. That...doctor saved her hottest barrage for Joe Camel. Doc Elders wants the Federal Trade...lackeys loudly deny it, Elders insists Joe Camel and his consort Josephine Camel are hooking...
- R.J. Reynolds Tobacco Company Statement On Wall Street Journal Report On FTC's...
- Press release article from: PR Newswire March 26, 1997 700+ words
...Among those who had seen or heard of Joe Camel (aided or unaided), 95 percent of the 10-17 year olds identified Joe Camel as a logo for cigarettes. Among...determine what youth recognition of Joe Camel is, and how they feel about smoking...
- No fond farewells for ousted Joe Camel.(Business)
- Newspaper article from: The Washington Times Kline, Alan July 11, 1997 700+ words
So long, Joe Camel. With the Federal Trade Commission...it was abandoning its long-running Joe Camel advertising campaign and replacing it...positives it had." The announcement of Joe Camel's demise comes just three weeks after...
- R.J. Reynolds kills Joe Camel.(Originated from Knight-Ridder Newspapers)
- Newspaper article from: Knight Ridder/Tribune News Service Vedantam, Shankar July 10, 1997 700+ words
...Co. announced it was dealing a death blow to Joe Camel, the famously playful cartoon character who...becomes law, the company would have to drop Joe Camel anyway. The news of Joe Camel's demise was welcomed by health groups and...
- JOE CAMEL NEITHER MEMORABLE WITH KIDS NOR CREATING A POSITIVE IMAGE OF SMOKING,...
- Press release article from: PR Newswire February 21, 1994 700+ words
...R.J. Reynolds Tobacco Company's Joe Camel character, used in advertising for the...to determine what youth recognition of Joe Camel is, and how they feel about smoking...of this survey are an indication that Joe Camel is no more recognizable to youth than...
- JOE CAMEL GOES UP IN SMOKE - BUT LIVES ON IN ANTIQUE STORES.(News)
- Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) November 24, 1997 700+ words
...politically correct, but he's collectible. Joe Camel, the cool cartoon dude convicted of...people collect it.'' In addition to Joe Camel, Lawrence's eclectic inventory includes...from a carousel. He started collecting Joe Camel about eight years ago, shortly after...
- Joe Camel back on the hot seat
- Newspaper article from: The Journal Record Greg Stohr Bloomberg Business News October 17, 1996 700+ words
...R.J. Reynolds Tobacco Co.'s Joe Camel, the much- criticized cartoon character...longstanding questions about whether the Joe Camel ads encourage children to smoke, said...Rep. Tim Roemer, a leading critic of Joe Camel. Responding to requests by anti-tobacco...
Source: HighBeam Research, Don't Blame Joe Camel.(smoking among youth and the advertising...