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Trends come and trends go, but standards such as Beatles music and the West Coast offense have staying power.
For a while, the Don Coryell offense was the scheme du jour, and me west coast offense became stigmatized. Coaches wanted to call it something other than the West Coast offense, which was sort of like radio stations wanting to call new rock music "alternative." Raiders coach Jon Gruden once jokingly referred to his version as "The Silver and Black Attack."
Call it what you will. It's still rock `n' roll to me.
And it still gets the blood pumping. Or maybe we should say it gets the blood pumping like never before. The West Coast offense had unprecedented league-wide success last year, with five of the top 10 offenses (Broncos, 49ers, Giants, Saints and Raiders) running a version of it. Since the season ended, four teams--the Lions, Redskins, Bills and Jets--have decided to switch to the West Coast, bringing the total number of teams running the offense to an all-time high of 13. The others are the Eagles, Packers, Seahawks and Panthers.
"It kind of went away for a while, so now it's kind of new again," says Bills coach Gregg Williams, who made it a priority to hire an offensive coordinator who was familiar with the pure version of the West Coast offense, enlisting Mike Sheppard from the Seahawks to do the job. "It's the rage all over again."
The beauty of this offense, as many teams are discovering, is it gives the quarterback a chance. 49ers general manager Bill Walsh, father of the offense, laments me trend that sees offenses running for two yards on first down, then sending out four or five receivers on subsequent downs.
"People dispense with pass protection for the sake of getting receivers downfield," Walsh-says. "The quarterback is supposed to hit the hot receiver, but with coverage so tight on receivers, and with cornerbacks and safeties blitzing and getting to the quarterback so quickly, there often isn't a hot receiver who is a viable option, and the quarterback takes undue punishment.