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Loan Brokers Compete For Customer Loyalty.(Brief Article)
Over-capacity in the loan origination business is making it more difficult for loan servicers to hold onto their customers during periods of heavy refinancing, according to an industry consultant.
Timothy Ryan of PricewaterhouseCoopers said that while loan servicers may think they hold the customer relationship with borrowers in their portfolio, the loan broker or loan officer who originated the loan may have other ideas.
"The real question is, 'Where's that customer loyalty, or is there any?'" he said at the MBA National ...
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