'MARKET OF ONE,' TO A 'MARKET OF MILLIONS'.(Editorial)

Publication: Graphic Arts Monthly

Bookmark this article Print this article Link to this article Email this article Digg It! Add to del.icio.us RSS

COPYRIGHT 2001 Reed Business Information, Inc. (US)

Printing is a study both in contrasts and extremes. To begin with, what other activity is called at the same time a capital-intensive industry and a communications medium, a technology-based science requiring craft skills and a business profession demanding keen management talents.

And just look at the extremes in terms of the output: there are the great daily and weekly quantities of newspapers, magazines, and other printed matter, so common and ubiquitous that few people outside the field give it a second thought, and then a continual, fevered...

Read the full article for free courtesy of your local library.