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Wm. Wrigley Jr. Company is on the verge of perhaps its biggest marketing and advertising campaign to date with next spring's launch of its new antacid/chewing gum Surpass. Surpass, which will be launched under the company's new Wrigley Healthcare unit, will get $45 million in marketing support. Surpass will be outside the gum and candy aisle and alongside regular antacids in the stores.
Food from Britain, a food and drink marketing and business development consultant in the United Kingdom, has launched a new website - www.foodfrombritain.com - to help UK food and drink manufacturers identify export opportunities across the world. The new interactive site provides …