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Silvon Adds Customer Relationship Analytics Stratum.(Product Announcement)
Silvon Software, Inc. released a customer analysis solution that will be marketed and sold under the company's Stratum suite of business performance management applications. This latest software module is designed to allow companies to adopt a more customer-centric approach to doing business through in-depth analysis and grouping of customers based on purchasing behavior, future marketing opportunities and customer service levels. Stratum Customer Relationship Analytics includes several prepackaged analytical views and reports, including: Customer Value Assessment, for examining customer and channel value from multiple perspectives and by factors that affect profitability; ...
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Source: HighBeam Research, Silvon Adds Customer Relationship Analytics Stratum.(Product...