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Silvon Adds Customer Relationship Analytics Stratum.(Product Announcement)

Customer Interaction Solutions

| March 01, 2001 | COPYRIGHT 2001 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Silvon Software, Inc. released a customer analysis solution that will be marketed and sold under the company's Stratum suite of business performance management applications. This latest software module is designed to allow companies to adopt a more customer-centric approach to doing business through in-depth analysis and grouping of customers based on purchasing behavior, future marketing opportunities and customer service levels. Stratum Customer Relationship Analytics includes several prepackaged analytical views and reports, including: Customer Value Assessment, for examining customer and channel value from multiple perspectives and by factors that affect profitability; ...

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