AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Now decanting in aisle 27: taste test.(Wal-Mart's 'Alcott Ridge' brand)(Evaluation)
A sun-streaked sky, a lone pine perched on the shore--a gold-banded label on a newly branded wine. It's well bred, it's worldly, it's ... Wal-Mart?
The world's largest mass merchandiser recently teamed up with the world's most prolific wine maker, Gallo, to introduce its own brand of wine, Alcott Ridge Vineyards. It's sold in Wal-Mart stores and Wal-Mart Neighborhood Markets that carry wine--around 550 stores in the U.S.
The cabernet sauvignon, chardonnay, merlot, and white zinfandel--this country's most popular varietals--cost $4.50 to $6 each. They come in traditional bottles and are sealed with a cork--no jugs or screw-tops here.
We asked a wine expert to sample the Alcott Ridgewines in a blind taste test, using as references wines we tested previously. They were rated on our typical scale: Excellent, Very Good, Good, Fair, or Poor. The ...
- Wal-Mart Introduces Alcott Ridge Vineyards Wine Brand to Be Sold in Wal-Mart...
- Press release article from: PR Newswire September 29, 2000 700+ words
...Winery to launch Alcott Ridge Vineyards, a new...brand to be sold at Wal-Mart stores worldwide...20000929/DAF002 ) "Alcott Ridge wine exemplifies...milliliter size. Alcott Ridge Vineyards also will be sold in Wal-Mart stores in...
- Wal-Mart to sell its own house wine brand.(Alcott Ridge Vineyards)(Brief...
- Magazine article from: Modern Brewery Age October 9, 2000 700+ words
Wal-Mart, the world's largest retail chain, will begin selling its own Alcott Ridge Vineyards wine brand this week. The wine is produced...750-milliliter bottle. Analysts believe that Wal-Mart is likely to field a private label beer...
- But Can You Sniff the Twist Cap? Wal-Mart and an upscale vineyard devise new...
- Magazine article from: Newsweek November 6, 2000 700+ words
...Cabernet sold under the Alcott Ridge label, is made...and fine wines, Wal-Mart. Now, to...not wine? As for Alcott Ridge, a place name that...by a demand from Wal-Mart customers...yet to weigh in on Alcott Ridge, but several lay...lays down a case of Wal-Mart's ...
- Wal-Mart, Gallo Join Forces.(Brief Article)(Statistical Data Included)
- Magazine article from: MMR October 16, 2000 700+ words
...BENTONVILLE, Ark. -- Wal-Mart Stores Inc. has...line of wines under the Alcott Ridge Vineyards brand. The...wines will be sold in Wal-Marts and Neighborhood...senior vice president of Wal-Mart global sourcing...afford. We believe that Alcott Ridge Vineyards will help us...
- Wal-Mart PL products offer value, equivalent quality. (Growing The...
- Magazine article from: MMR December 9, 2002 700+ words
...label in the mass market to Wal-Mart over the past year. An example of the Wal-Mart approach was the introduction...exclusive line of wine under the Alcott Ridge Vineyards label. The line...collection is offered in domestic Wal-Mart stores, Neighborhood...
- Wal-Mart strategy one to follow.(Merchandising)
- Magazine article from: MMR November 17, 2003 700+ words
...is a particular victim of the Wal-Mart effect." The retailer...For example, in the wine aisle Wal-Mart's Alcott Ridge Vineyard brand, which is supplied...The BCG study points out that Wal-Mart's own brands are often...
- Wal-Mart's strategy is exemplary. (Merchandising).(private label...
- Magazine article from: MMR November 18, 2002 700+ words
...successful private label line from Wal-Mart is its EvrActiv Alkaline...November 1999. Several years ago Wal-Mart acquired the White Cloud...Connection). In recent years Wal-Mart--and other retailers...stores offer wines under the Alcott Ridge Vineyards brand.
- Wal-Mart Fills Gaps. (Merchandising).(Brief Article)(Statistical Data Included)
- Magazine article from: MMR November 12, 2001 700+ words
...efforts to come. In recent years Wal-Mart's commitment to store...White Cloud trademark, freeing Wal-Mart to offer its own toilet...Another success stow has been Wal-Mart's EvrActiv line of...private label wine under the Alcott Ridge Vineyards brand. The California...