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Look before you toss: privacy.(Front Lines)
What, more junk mail? Actually, those envelope stuffers in recent bills from your banks, brokerages, insurers, and credit-card companies may include an important notice regarding your privacy rights.
The notice, a new requirement of all financial institutions, gives account holders the opportunity to prevent the spread of their personal data. By exercising the "opt-out" provided by a notice, you can tell financial companies not to share information--such as your credit history and where you shop--with companies with which they're not directly affiliated.
Financial institutions must send out the first notices by July 1, and consumers typically have 30 days to respond. An institution must send out such notices yearly, but you need only respond once with each company to trigger your opt-out for good.
Up to now, financial institutions have routinely shared such information with other entities to help them target ...
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