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Polaroid Announces Revolutionary Digital Printing Technologies.

Publication: PR Newswire

Publication Date: 31-MAY-01
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COPYRIGHT 2001 PR Newswire Association LLC

-- Outlines New Model for Instant and Digital Businesses --

NEW YORK and CAMBRIDGE, Mass., May 31 /PRNewswire/ --

Polaroid Corporation (NYSE: PRD) today announced two new digital printing technologies that are poised to shape the future of imaging for consumers and commercial users. Code-named "Opal" and "Onyx," the printing platforms are central to Polaroid's digital strategy and mark a dramatic shift from the company's heritage in silver halide-based film. The technologies and the company's new business model were revealed today at a meeting for the investor and media communities at The Digital Sandbox in New York.

(Photo: http://www.newscom.com/cgi-bin/prnh/20010531/HSTH021

http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO )

"The Opal and Onyx technologies will revolutionize how we move digital images from pixels to prints," said Gary T. DiCamillo, Polaroid's chairman and chief executive officer. "These are real game changers -- true innovations that will set new standards for instant digital printing quality, mobility and affordability. They offer 35mm quality in a digital print, with speed and simplicity unrivaled by current print options. We expect Opal and Onyx technology to have application to a variety of mobile printing requirements, but also to meet new requirements for retail kiosks, microlabs and a new generation of home photo printers. What's more, Polaroid will open these technologies to a variety of partners to bring digital printing products to market in many different forms."

Opal and Onyx: The Future of Instant Digital Printing

The Opal and Onyx platforms have been developed by a dedicated research and development team...

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