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Take two, and see you at the dryer.(Product Test - laundry tablets)(Evaluation)
Laundry tablets, new from the detergent doctors at Tide and Wisk, are supposed to make clothes washing less of a pill. "It's all about convenience," says Lisa Kovitz, a spokeswoman for Unilever, which makes Wisk Dual Action Tablets. "There's no spilling and one less thing to think about."
They're also a means for Unilever and Procter & Gamble, the maker of Tide Rapid Action Tablets, to claim more of the $5 billion Americans spend each year on laundry detergents. (Who says grime doesn't pay?) But how well do the tablets work?
We pitted each against its brand's best liquid from previous tests: highly-rated Tide With Bleach Alternative Deep Clean Formula and Wisk Bleaching Action With ColorHold. We used the latest formulations of the liquids. You use two tablets per load. We washed soiled cotton fabrics in top-loading washers with warm water. (Both brands can be used in cold water, too.) We also tested the detergents on tough stains, including motor oil and ...
- Tablet niche probed for mass-market potential; Laundry detergents: P&G declares...
- Magazine article from: Advertising Age Neff, Jack September 25, 2000 700+ words
...P&G rolled Tide Rapid Action Tablets into stores this month , priced...its first tablet, Wisk Double Action Tablets, until November, with TV...Securities in September. When Tide tablets launched in Canada in July...
- DETERGENT IN A PILL.(laundry detergent)(Brief Article)
- Magazine article from: Good Housekeeping February 1, 2001 700+ words
...of tablets have hit the market: Tide Rapid Action Tablets and Wisk Dual Action Tablets. Unlike their predecessors from several decades...your clothes. The cost for convenience? With Tide Tablets ($7.49 for 56), you'll spend eight...
- Detergent Tablets Coming to the US this Fall.(Brief Article)
- Magazine article from: Chemical Market Reporter HARVILICZ, HELENA August 21, 2000 700+ words
...numerous powder and liquid varieties. The Tide tablets aren't P&G's first foray...same time that P&G is debuting Tide tablets. Unilever says it now sells laundry...is the dissolving mechanism used in Tide tablets. Unilever market research has shown...
- Procter & Gambles Laundry Pill Makes Return as Detergent.(Knight Ridder/Tribune...
- Newspaper article from: Knight Ridder/Tribune Business News Witsil, Frank July 27, 2000 700+ words
...new product in the fall under the name Tide Tablets. P&G has been selling tablets...facility may be selected to make the Tide Tablets in the future if it is successful...after P&G said it will offer the Tide Tablets. Both companies already sell tablets...
- GOOD LOOKS NO LONGER PARAMOUNT CONCERN.
- Magazine article from: Household & Personal Products Industry October 1, 2000 700+ words
...U. S. * Procter & Gamble has introduced Tide Rapid Action Tablets, an entirely new way to do laundry. Bursting with effervescent cleaning power, Tide Rapid Action Tablets, are the first and only laundry detergent tablets available...
- PR Newswire Photo Advisory for Monday, Sept. 18, 2000.
- Press release article from: PR Newswire September 18, 2000 700+ words
...CIO. http://www.newscom.com/cgi-bin/prnh/20000918/LAM057 09/18/00 TIDE RAPID ACTION TABLETS - Tide Rapid Action Tablets. http://www.newscom.com/cgi-bin/prnh/20000918/NYMFNS1 09/18/00 TOM JONES PRESENTS...
- Benckiser Reports Strong Results for Second Quarter and First Half 1998;...
- Press release article from: Business Wire August 27, 1998 700+ words
...of the Company's Automatic Dishwashing (ADW) Double Action Tablets behind the launch of the Double Action Plus product upgrade...Products based on the success of Electrasol ADW Double Action Tablets in the US and Canada which were launched in the second half...
- P&G Meets First Quarter Expectations.
- Press release article from: PR Newswire October 31, 2000 700+ words
...continued to invest in new initiatives in the current quarter, with recent launches of Downy Wrinkle Releaser(R) and Tide Tablets(R) in North America. Paper: Unit volume was up one percent behind improved performance in diapers, notably in Latin...