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COPYRIGHT 2001 Crain Communications, Inc.
NEW YORK--Ten Square, San Jose, Calif., plans to expand its pro vision of wireless e-commerce services to 2,800 service stations and convenience stores in various cities by year-end.
The privately held company, whose lead investor is Marconi Ventures, delivers interactive con tent to consumers during the interlude of several minutes while they wait to refuel their vehicles.
The widespread deployment of Ten Square Digital Network technology follows a successful trial at one site in Atlanta in January. During the test, 30 percent of the station's customers interacted with the point-of-sale terminals at the pumps to take advantage of special promotions of additional products, said Scott Slinker, president...
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