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COPYRIGHT 2001 Society for the Advancement of Education
CONVERGENCE. MULTIMEDIA. MEDIA SYNERGY. The idea of the new century comes with a variety of innocent labels conveying a single conspiratorial idea: One media company sending out its collection of news to the public through a variety of media 24 hours a day. This is the opposite end of the media spectrum where different companies own different pieces of the media. Instead, in this brave new world of news and information, one company would own the city's major newspaper, television station, radio station, and multimedia website. The news is gathered and processed by the same news staff and distributed over the airwaves, through cables, printing presses, cyberspace, and satellite.
Multimedia convergence among newspapers, TV and radio stations, and websites is the new buzzword in the hails of the media conglomerates now owning most of the news media. It's the planning model for the Tribune Co., the New York Times Co., Gannett Co., Inc.,...
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