WHAT DO E-CONSUMERS WANT?(electronic shoppers)(Brief Article)

Publication: USA Today (Magazine)

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Marly consumers are wary and distrustful of online retailers, and these feelings prevent online retailing from becoming even bigger than it already is, suggests Richard Feinberg, professor of human sciences and retailing, Purdue University, West Lafayette, Ind. "Fifty to 75% of consumers do not complete online purchases of items they want because of poorly designed websites. The most frequent button clicked on e-retail sites is the back button, which is an...

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