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COPYRIGHT 2001 Institute of Southeast Asian Studies (ISEAS)
Endangered Relations: Negotiating Sex and AIDS in Thailand. By Chris Lyttleton. Amsterdam: Harwood Academic Publishers, 2000. 260 pp.
Acquired immune deficiency syndrome (AIDS) swept into the consciousness of most Thais in the early 1990s. The transition from a situation of relatively little information on human immunodeficiency virus (HIV) and AIDS, and to some extent official denial of the threat of AIDS, to a situation where the government spearheaded efforts to make the public aware of the disease was extremely rapid. This book provides a description and interpretation of the content of the media messages that were associated with this rapid change as well as analysing how residents of two northeastern villages in Thailand interpreted these messages.
It was only at the start of the decade of the 1990s in Thailand that concerted efforts were made to influence behaviour believed to be associated with the spread of HIV. Initial efforts concentrated on instilling fear by associating certain activities with a certain and painful death. Over time, media messages became more sophisticated in presentation and less focused on death...
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