|
COPYRIGHT 2001 Reed Business Information Ltd.
The complexity and high failure rate of airline mergers make it critical to choose the right approach to the entire undertaking. An air carrier can zero in on the appropriate approach by considering the following five key questions.
Acquire or Merge?
The term "merger of equals" frequently appears in deal-day announcements. While the phrase has an obvious emotional appeal, following through on the underlying promise adds a layer of difficulty to the process.
If a large portion of the benefits in the merger will accrue from transfer of best...
Read the full article for free courtesy of your local library.
| 
Bookmark this article
Print this article
Link to this article
Email this article
Digg It!
Add to del.icio.us
RSS
