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The latest program to reward loyal customers wants you to "spend" your kids to college. The plan, called Upromise, gets corporate heavy hitters such as Citibank, Coca-Cola, and Toys "R" Us to contribute a percentage of the money you spend with them into a savings account for your child's education. But be aware that it may cost more than you think to join this "free" plan.
Here's how it works: Corporations pay Upromise a fee to participate. You sign up for the plan, online only, at www.upromise.com. You have to give Upromise all your credit-card and company loyalty-card information (from supermarkets and other retailers) so that it can track your purchases. You also must sign up for a 529 tuition savings plan (named for the tax code that gave these plans life). A percentage of the money you spend on member-corporation products will be directed into your child's 529 account. Others who sign up can also direct money into your child's account.
A 529 is usually run like a trust that invests ...