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COPYRIGHT 2001 Crain Communications, Inc.
The future of one-way and two-way paging
"Advanced messaging services."
It's the catch phrase for the wireless messaging industry today, with most major companies betting everything that services like wireless e-mail access, Internet information and two-way paging will catch on with both consumers and businesses--and will compensate for the radical decrease in the number of one-way paging subscribers.
Some companies are relatively new to the messaging game, such as Motient Corp. and Research In Motion Ltd., and are working to sell fresh services to new customers in an effort to become better known. Others--like Arch Wireless Inc., WebLink Wireless Inc. and Metrocall Inc.--are veteran paging companies that are now struggling to trade in their stodgy paging carrier image in favor of the more fashionable and more profitable advanced messaging carrier label.
And, more importantly, these old paging carriers are trying to entice enough new and existing subscribers to their advanced messaging services in order to offset their rapidly declining one-way subscriber base.
"One-way paging is going to be a dying industry, just as the telex was taken out by the fax machine and the fax machine is in the midst of being taken out by e-mail," said Michael Gill, executive vice president and director of research with Tejas Securities Group Inc.
"We continue to see that (one-way paging) falling quite a...
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