CPA2Biz and the profession partner for the future.(CPA Internet portal)

As technological, regulatory and business changes sweep through the profession, CPAs are looking for ways to survive--and thrive--amidst the upheaval. Vendors, meanwhile, are churning out products and services to meet practitioners' needs. But where can CPAs turn for the strategic tools that will help them assist business clients and employers and ensure their continued prominence as the most trusted business advisers?

The AICPA and the state societies hope to answer that question with CPA2Biz, their soon-to-be-launched Web portal for the CPA profession. In a recent interview, John F. Hudson, CPA, senior director and head of marketing strategy for CPA2Biz, explained the basis for that confidence.

Hudson said it's important to …