White Sale! ASP NetLedger veers to retail strategy.(Brief Article)

Publication: Accounting Today

Publication Date: 21-MAY-01

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COPYRIGHT 2001 SourceMedia, Inc.

SAN MATEO, CALIF. -- NetLedger, the accounting application service provider that has been building a channel of CPA resellers, said that it would now distribute its product through retail stores, as well.

The boxed product, NetLedger Accounting Pro, will hit the shelves with a CD that will allow customers to access the NetLedger accounting and payroll modules via the Internet.

With the strategy, NetLedger plans to gradually lead accountants and customers to the ASP model by getting to them over the counter and not just on the Internet. The hope is that the ASP model will catch on faster than...

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