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Selling it.(ad claims, humorous labels)(Humor)(Column)

Consumer Reports

| March 01, 2001 | COPYRIGHT 2001 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A blur glasses can't cure.

Even people who thought their eyesight was fine might have had second thoughts after seeing this misprinted ad for an optician.

Golden Cocoon Award.

A Canadian reader was struck by this splashy ad from Colgate. What is it touting as NEW? Not the toothbrush, but the packaging--because it's larger, of all things, thus making the toothbrush easier to find.

No big bucks from Starbucks.

An Indiana reader paid 99 cents for a Starbucks Frappuccino drink, removed the cap, and discovered she was the WINNER! of a coupon for a FREE bottle of Frappuccino. She called the number under the cap and expected to give her name and address to receive a coupon. "But NOOOO," she wrote us. "I would have to make a trip to the post office and purchase a small padded envelope or box, for 85 cents, write my name and address on a 3x5 card, and mail it with 99 cents additional postage to Minnesota. For a mere $1.84, I would get my 'free' drink coupon." She hung up and mailed the winning bottle cap to us.

Luckily, your funny bone enlarges.

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