Selling it.(ad claims, humorous labels)(Humor)(Column)

Publication: Consumer Reports

Bookmark this article Print this article Link to this article Email this article Digg It! Add to del.icio.us RSS

COPYRIGHT 2001 Consumers Union of the United States, Inc.

A blur glasses can't cure.

Even people who thought their eyesight was fine might have had second thoughts after seeing this misprinted ad for an optician.

Golden Cocoon Award.

A Canadian reader was struck by this splashy ad from Colgate. What is it touting as NEW? Not the toothbrush, but the packaging--because it's larger, of...

Read the full article for free courtesy of your local library.