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Jane Pratt, 38: Founder and editor in chief, Jane magazine; 40 Under 40.

Publication: Crain's New York Business

Publication Date: 29-JAN-01

Author: denitto, emily
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COPYRIGHT 2001 Crain Communications, Inc.

Talking to jane pratt is like schmoozing with a childhood girlfriend. She's up-front, funny and a bit irreverent. You feel like you could tell her anything.

That's exactly the sensibility that had readers flocking to her first publishing effort, Sassy, founded when Ms. Pratt was merely 24. But the...

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