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Learn what eco-labels really mean.(Editorial)
The grocery list used to be simple: bananas, coffee, maybe a box of granola bars. But now there are "Better Bananas," "Fair-Trade" coffee, and granola bars with The Nature Conservancy's logo. Everything from food to lumber sports environmental, or "eco," labels. And finally, you can find out what they mean.
Consumers Union will unveil a web site later this month, www.eco-labels.org, that will allow you to search for information on label claims, organizations and programs that issue labels, and how labels are defined and verified. You can also read a Consumers Union evaluation of each label, based on how well it meets the standards detailed at right. Another neat feature: the virtual kitchen, which will allow you to move your cursor over certain kinds of household products to discover the labels they may carry and the claims those labels make.
Some 150 labels for food and wood products will be included on the web site when it debuts at the end of February; more may be added. The project, which we announced on these pages last February, was made possible by a $150,000 grant from the Ford Foundation.
Not all labels are equal. For example, the "Better Bananas" label is awarded by the nonprofit Rainforest Alliance to farms whose environmental and workplace practices meet posted standards. The Rainforest Alliance is an independent, third-party certifier, meaning the organization isn't directly connected to the banana industry.
By contrast, General Mills simply pays The Nature Conservancy, a nonprofit group that focuses ...
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