Selling the Snowplow: Struggling ski areas court a new market: novices.(RECREATION)(Society)(Brief Article)

Publication: Newsweek

Publication Date: 15-JAN-01

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Carolyn Guard's first day on skis wasn't exactly a schuss in the park. "I was pretty much ready to bail," says Guard, a 34-year-old mother from Tampa, Florida. But Guard and her husband Tom had already committed to Vail's new three-day beginner course, aimed at persuading novice skiers to hang in beyond the first grueling day. By noon on day two,...

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