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FEATURE/Pogo Sticks Spring Back Into Action Everywhere; Sport Fun Predicts More Than Just a Passing Fad; Category Sales Soar.

Business Wire

| August 01, 2001 | COPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Business Editors/Sports & Lifestyle Editors

FEATURE....

LOS ANGELES--(BUSINESS WIRE)--Aug. 1, 2001

Put away your scooters, pack up your in-line skates and get ready to pogo.

That's right, pogo. And, while the extreme variety will appeal to anyone looking to jump to the nth degree, basic pogo sticks - dating back to 1919 - remain a constant among kids of all ages who love the freedom of bouncing through the air.

"Everyone identifies with pogo sticks," says Karen Myers, president of Sport Fun, Inc., the country's largest manufacturer with more than 80% market share. "And, despite flashier toys and games, pogos are a proven commodity."

Sales of pogos started to spike in the mid 90s, according to Myers, attributing the resurgence to more contemporary graphics boasting neon and fluorescent colors.

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