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Dueling doughnuts.(Dunkin Donuts vs. Krispy Kreme)

Consumer Reports

| August 01, 2001 | COPYRIGHT 2001 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A taste tester's life is not easy. But someone had to decide, once and for all, who makes a better doughnut--Dunkin' Donuts or its fast-growing rival, Krispy Kreme.

We asked a panel of trained taste testers to sample yeast-raised glazed doughnuts, which both makers report is a top seller. We chose another of Dunkin' Donuts best-selling varieties--its glazed chocolate-cake doughnut--to compare with a Krispy Kreme counterpart. (Krispy Kreme says its cake doughnuts aren't particularly big sellers.)

The verdict? An even split.

Of the yeast-raised glazed doughnuts, the Krispy Kreme was a melt-in-your-mouth standout--very fresh, sweet, and moist, with a slightly crispy glaze. The Dunkin' Donuts offering was OK but somewhat chewy. It was less sweet, less moist, and the glaze was thin and sticky.

But Dunkin' Donuts made a ...

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