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COLDWELL TAKES NEW APPROACH.(Coldwell Banker Residential Real Estate Inc.'s advertising campaign)(Brief Article)

Publication: The Business Journal (Serving Greater Tampa Bay)

Publication Date: 29-JUN-01

Author: Salgat, Ken
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COPYRIGHT 2001 Hoerner Publications of Tampa Bay

Coldwell Banker Residential Real Estate Inc. is trying a new high-profile medium in Pinellas County to reach more consumers.

In an effort [to drive more traffic to. its Web site, http://www.floridamoves.com, the company has embarked on an advertising campaign that has placed 17 billboards throughout the county. The campaign...

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