COLDWELL TAKES NEW APPROACH.(Coldwell Banker Residential Real Estate Inc.'s advertising campaign)(Brief Article)
Publication: The Business Journal (Serving Greater Tampa Bay)
Publication Date: 29-JUN-01
Author: Salgat, Ken
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Coldwell Banker Residential Real Estate Inc. is trying a new high-profile medium in Pinellas County to reach more consumers.
In an effort [to drive more traffic to. its Web site, http://www.floridamoves.com, the company has embarked on an advertising campaign that has placed 17 billboards throughout the county. The campaign...
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