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STATIC.(Brief Article)

The Sporting News

| July 02, 2001 | F.Q. | COPYRIGHT 2001 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

* Silver clouds, dark lining: Nielsens for NBC's NBA Finals were up 4 percent overall. But the ratings had been up 18 percent through Game 3, so interest waned; the five-game series cost NBC $20 million in lost ad sales (compared to seven games); and the network will be sucking on lemons all summer as it negotiates the next contract for 2002-03 while ABC/ESPN drives up the price.

* The buzz: Fox's Rupert Murdoch is going to buy DirecTV.

* Vital stat: ESPN and NBC spent 30-plus hours of live programming on golf's U.S. Open, almost none with Tiger Woods in contention. (You can almost ...

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