Design done right.(Brief Article)(Editorial)

Have you ever been to Camden Yards? I love going to the park because I get a great baseball experience. The ambiance engenders everything that makes us cherish baseball, yet the amenities are modern. It's the best of both worlds, and it has set a trend we still see in the construction of new stadiums.

Next week, with the July 9 issue, you'll see this "classic-contemporary" design translated into print with a refined version of THE SPORTING NEWS. We will deliver you a magazine that is bright, clean and elegant and that will convey a sense of urgency. And it will be done in a way that immediately makes you feel at ease. In the words of creative director Bill Wilson, who is the heart and soul of this new appearance, "Our goal in redefining the visual identity of THE SPORTING NEWS is to create a format that evokes the rich tradition of TSN while firmly placing it in a wired-world context."

Design is usually a subtle way of expressing a magazine's mission, though recent additions to the field ...