Cellophane Wrap.(Brief Article)

Smyrna, Ga.-based UCB Films introduces its gold cellophane wrap, featured on the latest caramel that will be introduced by Canadian candy manufacturer, Bonbons Associes. Gold film was chosen because UCB did not know of any other candy wrapped in this film and the company believed that gold would be associated by consumers with a high value product, which was their goal in marketing this maple syrup candy. Cellophane XSCi is colored using a pigmentation system developed by UCB Films using specially designed equipment, enabling the company to add various pigments in …