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7-Eleven `Pumps Up' New Candy.(Chocolate candies developed in a partnership with Biochem Sports and Fitness Systems)(Brief Article)

Candy Industry

| August 01, 2001 | COPYRIGHT 2008 BNP Media. (Hide copyright information)Copyright

Protein power hits 7-Eleven stores with the introduction of a new line of chocolate candies developed in a partnership with Biochem Sports and Fitness Systems. Available in three varieties, Ultimate Protein Candy offers a high-protein snack option to customers -- chocolate pieces, peanut buttercups and chocolate chews. Suggested retail price is $1.49 per package.

"Most customers come in our stores for something to eat or drink," said Jeff Hamill, vice president, Non Foods at 7-Eleven, Inc. "Snacking has always been an important need for consumers on-the-go. I was convinced that we could come up with better-for-you snack foods without sacrificing flavor. I think this …

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