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Con ... What opponents say.(global business credential)

Journal of Accountancy

| September 01, 2001 | COPYRIGHT 2009 American Institute of CPA's. (Hide copyright information)Copyright

While I understand the driving rationale for the new credential, I am afraid it is not responsive to the marketplace or CPA professionals. Who will hire someone with this credential if they really need specific expertise in areas traditionally far removed from accounting? A client will always look behind the XYZ credential toward the underlying education and primary credentials of the consultant, be it CPA, PE, JD, etc. Would you hire a CPA/XYZ when you really need an IT professional to install/debug a new database system? It won't work here in the United States and it won't work abroad.

Why aren't other professions working on something like this? Are lawyers? Probably not, because their franchise is better protected. Unfortunately, accountants find themselves in a competitive market vis-a-vis many other talented people--many of whom have MBAs and advanced technical degrees. We should move towards the domestic management consulting service aspect, but that may be about as far as we …

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