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Selling It.(humorous advertising and product labels)(Humor)(Column)

Consumer Reports

| October 01, 2001 | COPYRIGHT 2001 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Blue Crab Bay Co.'s Crab Cake Kit offers "Tastes and Traditions of the Chesapeake." Elsewhere on the label: "If tastebuds could describe the Chesapeake Bay region, the celebrated crab cake would sum up its pleasures.... Treat yourself to this Chesapeake Bay delicacy! "But an asterisk after the ingredient "handpicked white crabmeat" leads you to this note: "Crabmeat is a product of Thailand."

[ILLUSTRATION OMITTED]

This just in ...

This shocking message appears atop boxes of Arm & Hammer Super Scoop Baking Soda Clumping Litter. Next thing you know, they'll tell us it's safe to use birdseed around birds.

[ILLUSTRATION OMITTED]

Huh?

The verbiage indicated above, referencing a possible markdown (with or without actual sales) and pertaining to product items at a Kohl's store, is incomprehensible. Or, as a reader asks, "Is it on sale or what?"

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