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Low prices likely to hurt market share.

Publication: RCR Wireless News

Publication Date: 27-AUG-01

Author: OMATSEYE, SAM
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COPYRIGHT 2001 Crain Communications, Inc.

'Summer saleabration 'in PDAs, chips

The strategy among service providers as well as makers of handsets, personal digital assistants and chips to cut their prices may not help them ramp up market share, according to analysts.

"The key is differentiation," said Andy Fuertes, vice president of telecommunications research for Allied Business Intelligence. "We'll see more and more efforts to differentiate their products and separate themselves through functionality."

But some companies, especially in the handset sector, have insisted they...

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