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Mommy, did you borrow my blush?(Trend Watch)(Column)
Borrowing Mom's lipstick has been a playtime ritual for generations. But now, makers of cosmetics and toys are taking that fascination a step further by pushing makeup for kids, some as young as 6.
At your mall now: Bronzed Babe Lip Gloss and Sparkle On Scented Body Glitter for girls 7 to 14 from the Limited Too clothing chain, along with Smackers Make Your Own Wearable Lip Gloss (age 7 and up) and Nail Art for girls (6 and up) from, of all places, Zany Brainy, the educational toy store.
Tinkerbell Cosmetics was a pioneer of makeup for little girls in 1952. Today the market is huge. Consider that there are some 28 million "tweens," or children ages 8 to 14, according to MarketResearch .com, a marketing information firm. In 1999, they spent more than $9 billion on personal products, says the Marketing to Kids Report, an industry newsletter.
One toy maker, Rose Art Industries, of Livingston, N.J., which specializes in arts-and-crafts kits, offers 18 makeup and body-art items on its web site, including glitter nail polish, flavored lip gloss, body paint, and temporary tattoos. But George Schimpf, a company vice president, says most growth in the category comes from clothing and cosmetics companies. The Limited Too chain, for example, has a GirlCare line that it pitches in its 420 stores, in its catalog, and on its web site. Among the "30 Ways to be Happy" on the web site: "Buy a new bottle of sparkle nail polish and paint your toes."
Kmart, Target, and Wal-Mart also sell pre-teen cosmetics. And ads for these products have multiplied on TV and in magazines such as Teen People, CosmoGIRL!, and Seventeen, which attract preteen readers, says Rena Karl, publisher of the Marketing to Kids Report.
Boys are also being wooed. ...
- Lip gloss lowdown. (Statistics In Focus).(Brief Article)
- Magazine article from: Cosmetics International Cosmetic Products Report July 1, 2003 700+ words
...5% of women aged 11-74 use lip gloss in an average week. Italy has the...penetration with 17.4% of women using lip gloss in an average week, compared to...3% in Germany. * On average, lip gloss is used 4.5 times a week. Italy...
- Lip gloss shining: It's not the same old stick that leads to this wet, sexy...
- Newspaper article from: AZ Daily Star (Tucson, AZ) August 4, 2006 700+ words
...shadows of a closed drawer. Now, it's lip gloss that threatens to spill out of her handbag...now." And unlike in past years, when lip gloss faded away with the summer sun, makeup...reds and berries or on top of lipstick. Lip gloss, with its light-refracting properties...
- Lip gloss that could save your life.(News)
- Newspaper article from: Liverpool Echo (Liverpool, England) October 7, 2009 700+ words
TO most women a lip gloss is a make-up must have - but now it could...assaulted. A Liverpool company has created a new lip gloss that comes complete with its own drug testing kit. The lip gloss is the inspiration of city-based business...
- LIPSTICK STEALS SHEEN FROM LIP GLOSS.(Author abstract)
- Magazine article from: WWD Prior, Molly March 23, 2007 700+ words
...Women will always hang on to their lip gloss, declared beauty marketers, but new...seems to have come at the expense of lip gloss, which, since 2001, saw sales accelerate...of lip plumpers, which fall under the lip gloss umbrella, further sped up sales. But...
- Lip Gloss Keychains Recalled By Markwins Beauty Products Due to Risk of Lead...
- Press release article from: M2 Presswire January 28, 2009 700+ words
...PRESSWIRE-28 January 2009-CPSC: Lip Gloss Keychains Recalled By Markwins Beauty...otherwise instructed. Name of Product: Lip Gloss Keychains Units: About 75,000 Importer...Description: This recall involves lip gloss with a metal clasp keychain attached...
- Candy cosmetics make pretty profits: a new york cosmetics company enters the...
- Magazine article from: Professional Candy Buyer May 1, 2003 700+ words
...age four to 18, products range from lip gloss with Hot Tamales cinnamon chews, to...tubes of body glitter and tubes of lip gloss, all with the colors, scents and flavors...accompanied by either two round containers of lip gloss or two tubes of lip balm--both flavored...
- we test: Lip gloss.(Features)
- Newspaper article from: Daily Record (Glasgow, Scotland) June 23, 2001 700+ words
...lips is the in look for summer but which lip gloss gives the best results? Our testing...Natural This very reasonably priced lip gloss can be worn on its own for a soft sheen...8/10 Elizabeth Arden Crystal Clear Lip Gloss Price: pounds 11 Available from: John...
- The O lip gloss awards.
- Magazine article from: O, The Oprah Magazine Edgar, Jolene February 1, 2005 700+ words
...own winners here. What exactly is a lip gloss? It's a question any beauty editor...Then we drafted a new definition: A lip gloss can offer all kinds of coverage, from...in a Tube MARK JUICE GEMS SQUEEZE ON LIP GLOSS IN JUICY POMEGRANATE, $6 This "comfy...
