ACNielsen Expands Convenience Store Service; Sales Reporting On Additional Product Categories to Begin in 2002.

Business Editors

LAS VEGAS--(BUSINESS WIRE)--Oct. 22, 2001

ACNielsen U.S., an operating unit of ACNielsen, a VNU company, today announced the addition of several important product categories to its convenience store channel sales information service. Beginning in the first quarter of 2002, ACNielsen Convenience Track(TM) will begin reporting on sales and promotions for cookies, crackers, nuts and other salty snacks. The announcement was made here during the National Association of Convenience Stores annual convention.

Mary Carroll, vice president, consumer insights and strategy, Kraft North America, said, "These are very important categories for us in light of our acquisition of Nabisco and the convenience channel is an important key to their success. We are very pleased to see ACNielsen investing in its Convenience Track service to include these categories."

"We are proud to offer the consumer packaged goods industry's premier information service for the convenience channel," said John Petrakis, senior vice president, marketing, ACNielsen U.S. "The addition of these key categories further strengthens the service, and enables us to be the exclusive provider of insights into their performance in the convenience channel all the way down to the local market level."

Convenience ...