A sign of the times keeps Sunrise out front.(Sunrise Landscape Contractors Inc.uses electronic sign to advertise)(Brief Article)

Publication: The Business Journal (Serving Greater Tampa Bay)

Publication Date: 28-SEP-01

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COPYRIGHT 2001 Hoerner Publications of Tampa Bay

* SOLID: Firm controls growth by growing its own plantings

TAMPA -- Have you seen it?

If you ask Shea Hughes, he'll tell you "it" represents an unintended stroke of genius -- a 32-foot high computerized sign with 3-foot red, neon letters facing both directions on Interstate 4 promoting Sunrise Landscape Contractors Inc.

The sign sits on the edge of the company's 10 acre in-house nursery and displays time and temperature and an "inspirational message" to more than 120,000 passers-by a day.

The company paid in excess of $100,000 for "it."

"Sometimes when we go bid on jobs, when other contractors find out who we are,...

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