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If products were judged on buzz alone, Exluna's new Entropy rendering system would take high honors. Certainly the product comes with an impressive pedigree: The company's founders are all Pixar alumni, and Entropy itself is based on Exluna principal Larry Gritz's venerable Blue Moon Rendering Tools (BMRT).
Exluna is hoping to back up the buzz with a powerful, affordable, rendering tool that will enable artists to use shading, lighting, painting, and rendering to alter the appearance of 3D objects. Affordable in this case means $1500 per CPU or dual-processor system--less pricey than, say, RenderMan at $5000 to $8000, but still out of most hobbyists' range. According to the company, digital artists in film, television, design, CAD, and game development who have not until now had access to powerful rendering tools represent Entropy's target market.