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Going to Hockey Night school.(Brief Article)

The Sporting News

| October 08, 2001 | QUINDT, FRITZ | COPYRIGHT 2001 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

It has been a TV institution, a coast-to-coast seance, for decades. The rousing theme song signals citizens to mass and watch the national sport and hang on an announcer's every word. Traffic jams clear, malls and theaters are empty, the crime rate falls.

Not for Monday Night Football, hoser. If this is Saturday, it must be Hockey Night In Canada, starting its 50th year on the Canadian Broadcasting Corporation.

CBC's doubleheaders attracted 1.2 million viewers last season, in a nation of 31 million--a favorable exchange rate, and double ESPN's sales for the same product down south. Betting Disney's annual $120 million investment that the secret to finding an NHL audience is consistent scheduling, ESPN this season will show games on 23 consecutive Wednesdays. Instant Hockey Night In America, eh?

"I don't know if you can appreciate Hockey Night unless you grew up in Canada," says Barry Melrose, Saskatchewan-born studio analyst for ABC, ESPN and ESPN2. "Saturday nights were a family affair in our home. Dad, grandfather, grandmother, mother, brother always watched." Canucks regarded the Maple Leafs as Canada's Team; they got stoked hearing Foster Hewitt's opening, "Hello, Canada, and hockey fans in the United States and Newfoundland!"; they requested Dolores Claman's HNIC theme music for weddings. Also, no one complains about the puck being hard to see.

CBC's productions (also available on DirecTV's Center Ice ...

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