Hand-held Hispanic food on the rise.(Research Notes)(Brief Article)

Publication: Marketing to the Emerging Majorities

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COPYRIGHT 2005 EPM Communications, Inc.

Hispanic convenience foods--everything from pseudo-Mexican creations such as breakfast burritos to more authentic items such as Salvadoran papusas--are booming in popularity. A report by publisher Packaged Facts shows that American consumers are developing a taste for bolder flavors, while at the same time demanding convenience and portability. The trend...

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