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Silicon Valley/San Jose Business Journal

| April 27, 2001 | MALCHOW, AARON | COPYRIGHT 2001 Business Journal Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Entrepreneurial brainstorms aren't limited to the corporate boardroom. Sometimes they start in the college dorm room.

That's what happened with David Huang, John quintiliani and Matthew Weiss.

In the fall of 1999, the three were seniors at Duke University in North Carolina when they came up with the concept for their business, StartEmUp. The Durham-based company is designed to offer enterprising students the opportunity to gain insight from successful entrepreneurs.

Mr. Weiss says the inspiration for the company came from an observation that most business recruitment programs targeted seniors who were uncertain about their career plans.

"But [there was] nothing that really spoke to this spark -- that we were recognizing among our peers -- towards the entrepreneurial spirit," explains Mr. Weiss.

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