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(This is part two of an article which ran in the April 2001 issue of Business Credit.)
For the past 56 years, since the end of World. War II, countertrade and its derivatives have become a part of international trade. Countertrade has allowed developed countries to finance their exports in developing countries. It has also become a tool in the competitive arena.
What is countertrade? Countertrade is listening to the international customer's needs and helping them to meet their needs. These needs could be credit deficiencies, technology needs, management expertise needs, world-market information needs or hard currency shortage. Countertrade is a ...