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by Lucy Mazdon. London: British Film Institute, 2000; distributed by Indiana University Press. 169 pp., illus. Hardcover: $59.95 and Paperback: $19.95.
The purchase of Universal Pictures by the French media giant Vivendi inspired a veritable bonfire of cliches in the U.S. media. All the old myths about French politics, culture, and society were dusted off, given one last polish. An editorial from Business Week: "It's not easy to render into colloquial French the phrase 'if you can't beat 'em, join 'em.' But that's just what budding French media tycoon Jean-Marie Messier is aiming to do with his planned $3-billion takeover of Seagram Co. For years, the ...